Marketing department

With markets becoming more complex and customer demand more nuanced, data-driven marketing is the only way forward. Marketers armed with actionable insights can gain a clearer understanding of customers’ unique preferences, and thus be able to deliver tailored messaging to the right people through the right channel at the right time.

Unique challenges

Incomplete view of activity performance

The growing number of marketing tools we use to reach our audiences has created the challenge of having an easy-to-understand overview of how we are doing. Without proper tracking of our key performance indicators (KPIs) that are automatically updated and easy to access, we can make educated guesses at best.

Targeting the wrong market

Because of a lacking understanding of our customers, we waste hours creating campaigns that will neither reach our intended audience nor resonate with their hearts and minds. Data-driven segmentation allows us to gain the insights required to create personal and personalized journeys to our customers.

Non-unified customer profile

With the increased number of tools and touchpoints we have with our users, it has also become quite challenging to obtain a single, end-to-end picture of how they are moving along their journey and what their experience with our company is like.

Privacy regulations

The increasing privacy regulation around users’ information has imposed the limitation on how we can interact with our users. Ignoring these privacy concerns can cost our brand trust and loyalty. For that reason, we must introduce data governance principles and policies that offer the right balance between offering an improved experience and ensuring the privacy concerns are properly addressed.

Top 4 Must-Haves For Data-Driven Marketing in 2022

Data-driven marketing has become a priority for marketing leaders. For example, campaigns that leverage data-driven personalization, report 5-9x ROI for their campaign spend. Moreover, a third of marketers have identified marketing analytics and competitive insight as the most important factors in supporting their marketing strategies. Yet, more than a half of organizations state that data quality and completeness is the biggest challenge with data-driven marketing. They are also incorrectly interpreting data and likely getting incorrect results. Why does it happen? And how can you go about these opportunities and challenges?

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Proposed solutions

Our data engineering and analytics teams can help you achieve significant breakthroughs in your digital marketing initiatives. Here are three of the many possible ways to consider taking your data game to the next level.

A HOLISTIC PICTURE OF YOUR PERFORMANCE

Consolidate key actionable metrics in one place – a KPI dashboard – for a single-screen view and better decision-making.

A 360-DEGREE VIEW OF YOUR CUSTOMER

Gather all your available data in one central place to obtain a single, end-to-end picture of your customers’ journey and their experience with the company.

Advanced analytics for personalized advertising

Understand your consumers and their needs on a deeper level and obtain important information needed to personalize your engagement with a target audience.

How can dyvenia help you?

We house the talent and all capabilities needed to support your Marketing organization in establishing solid data foundations.

Quick time to answer

We employ state-of-the-art technology, proven development methods and approaches to help you achieve quick time to insight.

Adaptable business models

To adapt to your unique circumstances and needs, we offer flexible business models that emphasize team work and fast time to result.

Complete transparency

We update you on the status of your projects regularly so that we can make decisions together. We also document all our processes in documentation or code and we don’t hide information to create vendor blocking.

Flexible, yet future-proof data foundations

By housing all needed data capabilities, we help you build efficient, expandable and future-proof data foundations that allow for seamless creation of scalable AI/ML and BI projects.

MARKETING CASE STUDY

Learn how we helped VELUX increase the performance of their display ad campaigns by more than 30%

Read how dyvenia’s client, VELUX, achieved more than 30% improvement in the performance of their display ad campaigns by recognizing the importance of harnessing the full power of data to offer a personalized advertising experience.

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