This initiative has become one of the main pillars of our marketing approach. It’s a way of thinking, a guideline for planning our investments and a data framework that supports always-on digital engagement. And dyvenia plays a significant role in this process.
— Marco Cordioli
VELUX is a global manufacturing leader with more than 11.000 employees. For more than 80 years, the VELUX Group has been creating better indoor environments by bringing daylight and fresh air into homes and other buildings all over the world. The VELUX Group was founded in Denmark and is today an international company with a presence in more than 40 countries.
Their hypothesis was that the more the VELUX Marketing team understood about their customers and the environment they lived in and the better their messaging architecture would reflect these unique circumstances, the better their ad display campaigns would do.
Their key tenets were:
Demand for the particular type of their products is shaped by the type of their customer’s location and other pertaining attributes (such as affluence and lifestyle).
For that reason, they wished to adapt their display ad messages to the uniqueness of the customer and their location.
dyvenia ways of working
At dyvenia, we support companies seeking to maximize the value of their data with the talent and services that help them take their data capabilities to the next level.
We do this by:
Reaching quick wins to build momentum.
Offering flexible business models reflecting the client’s unique circumstance.
Augmenting client teams with our talent to get a quick injection of knowledge and skills.
Working transparently to keep the client informed of progress and expenditures.
We approached the client’s project with a quick win in mind, while ensuring complete transparency at every step of the way.
distinctive messages applied
per substantial release
unique locations mapped out
different data sources used
Example of our activities
In the following releases, the foundational data has been expanded with more complementary datasets with the intention of serving the most fitting message.
This initiative is showing how significant personalization is for successful marketing efforts. Data has become one of the main growth enablers and with the support of the dyvenia team we have succeeded in expanding our data capabilities and producing important improvements.
— Martin Kronborg